Why Does Eating Out Suck?

In recent years, the American experience of dining out is changing and not for the better. Yet people continue to eat out in record numbers. We once understood a restaurant meal to be a deliberate, unhurried ritual—a shared agreement that for the price of an entrée, you were purchasing a temporary membership in a hosted community where you are a valued customer and the staff is there to please and satisfy. Today, that experience has been replaced by the desire to increase transactional efficiency. You are no longer a guest; you are a data point in a room that increasingly resembles a warehouse with chairs. Many restaurants are now part of a chain. The chain is under pressure to increase profits and please shareholders at the expense of the customer. As service quality declines and prices reach historic highs, the industry is undergoing a radical restructuring due to laws, labor shifts, and the rise of third-party delivery platforms like DoorDash and Uber Eats. These food tech apps have introduced intense “vertical competition” through commissions ranging from 15% to 30%. Consequently, restaurants are forced to prioritize high-volume digital orders over the experience of in-person diners to maintain razor-thin margins.

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